Make tools that work and focus on the customer.
DataCan was founded in 2006 by four engineers with experience designing downhole and surface pressure gauges, permanent monitoring systems, and other downhole logging tools.
We branded ourselves as "the next generation of downhole tools..." with these principles:
1) Make tools that work. Compromise nothing and design the most reliable
tools. Continuously iterate and eliminate failure modes. We need to communicate
to our employees that our product's value doesn’t reflect the actual cost to the
operator to recover the data. To do this, every failure report is viewed
through the lens of the importance of finding the root cause of a plane crash.
2) Customer service. DataCan developed a set of rules to prioritize tasks:
a. Customers that already have a product (repairs and failures are priorities).
b. Customers that have paid for a product (production and deliverables are priority two).
c. Customers that may one day pay for a product (Quotes, BD, R&D, and other tasks are priority three).
3) Not my job. We are owner-operated and the words "not my job" don't exist. We have the small business mentality that comes with only having 4 people to accomplish everything. Expect everyone to help on everything from the design to assembly, marketing to shipping, and accounting to cleaning the bathroom.
4) Bump the lamp. There's a very good Disney story of how the animators bumped the lamp in a Roger Rabbit scene. Bumping the lamp, made the scene difficult and pushed the design team to develop technical solutions. DataCan wanted to “bump the lamp” with each design. Give the customer something they didn’t expect and push technology forward.
5) Free prize inside. Based on a marketing book by Seth Godin, talks about children buying cereal, not for the food, but because the box has a fun toy inside. We built our shipping cases out of expensive custom machined multi-color foam as a way of giving our customers a free prize. Something above and beyond what was normally available
6) 20+ years. We want our customers, employees, and vendors to have lifelong relationships with DataCan. One sale isn’t very exciting, 20+ years of sales are exciting. Customers want to know that DataCan will be there for them, supporting and developing our products throughout their lifetime.
Using James’ basement, DataCan began to design and create a new line of downhole tools. We started with the 1.25” piezo memory pressure gauge and an instant close multi-cycle patented downhole shut-in tool.
Following the shipment of our first 200 gauges to the Middle East, we developed our quartz memory gauge, and our single channel surface logger.
In 2009, we moved the ping pong shipping table and our noisy calibration
system out of James' house into a small 1,500-square-foot commercial space. We
also commercialized our piezo permanent system with our first installation in
Syria and improved our developed the welded mechanical design for what would be
our P3 line of gauges.
In 2010, revenue continued to double and we created the digital chart recorder and designed geothermal flasks for our memory gauges. Permanent installations were completed in the USA and Australia.
This year, we completed the prototype burst
gauge. A high-speed sampling downhole pressure gauge designed to monitor
perforation events. We also placed 230 P4 gauges into the Bakken for long term
memory pressure monitoring
By now had built over 2600 total gauges with over 110 permanent gauges installed globally. We added vibration measurements to our gauges and placed our quartz memory gauges into long-term high-temperature fields including the North Sea, South Texas, and Saudi Arabia. 54 More Permanents were installed with new customers in China, Russia, Europe, and Cuba. For the first time, we didn’t double our revenue.
This year, we developed our multi-gauge permanent and wireless surface data platform adding another 46 permanent installations. We had a record quartz memory job, capturing 108 days of data at 315°F.
We introduced our multi-channel surface logger and side pocket gas lift gauges, adding 59 permanent monitoring systems.
We moved into our custom-built 15,000 sqft
DataCan purchased the Electronics division of
Lee Specialties, including their 1.375” OD Production Logging Tool, Linewise
depth measurement systems, and Premier logging software and acquisition system.
66 permanents were installed including our first systems in Venezuela.
61 More permanent systems installed.
In 2017, DataCan Services Corp., received its ISO 9001:2015 certification
DataCan upgraded the Lee Memory Production Logging Tool section from 150°C to 177°C. And completed our first high temperature (177°C drive) Down Hole Shut In Tool (DHSIT) job, and our first injection specific DHSIT job.
DataCan USA, Ltd is formed and begins offering local service and support out of Houston Texas.
Investment in a local service and support center in Houston is rewarded. DataCan USA, doubles its revenue in the second year of operations.
DataCan purchases DataWise Monitoring Systems Corp., a USA based corporation that focuses on the sales and installation of Exact Downhole Pressure Monitoring Systems and Fiber Optic monitoring systems in Vietnam. PT Starluck Enterprises is wholly owned by DataWise and offers similar products and services in Indonesia.
DataCan is awarded Red Deer Canada’s “2019 Business of the Year”.
DataCan adds to its product catalog and acquires the Measuring Head product line from Lee Specialties.
DataCan USA, commits to field support service
for its US land operations. Casey Bechdol brings his 20 years of downhole
DCUSA purchases a 5,000 sqft commercial facility at 14237 Aston St. The facility comes with a CNC machine shop.
Lisa McRae joins the DataCan team, enhancing our local sales, support, and services in Australia and Southeast Asia.
DataCan USA, successfully installs a 10-gauge multi-gauge feedthrough packer system, the highest number of DataCan permanent monitoring gauges on a single TEC wire in DataCan’s history.
This year, oil prices are rising and global demand for our products is accelerating. We released McForcey, a coil tubing-specific memory gauge that measures tension and compression. We also brought to the market an intelligent frac ball that measures pressure and temperature.
Mark Hartwell, President
Mark Hartwell is the President of DataCan and resides in Houston, TX,
where he leads DataCan USA operations and supports local and international
opportunities. He holds a B.Sc. in Mechanical Engineering and enjoys seeing
projects and products through to commercialization. He travels extensively,
working with customers to continuously improve DataCan’s product performance.
Brad Pound, VP of Operations
Brad Pound is the Vice President of Operations for DataCan. He has a
B.Sc. in Electrical Engineering and has over 20 years of experience in the
design of downhole electronics, systems, and packages. Brad is responsible for
operations systems integration and production quality.
James Wright, CEO (DataCan Canada)
James Wright is the CEO, CFO, and CTO for DataCan Canada. He has a B.Sc.
in Computer Engineering and has been designing downhole instruments for over 20
years. An active community participant, James is a past Board Chair for Habitat
for Humanity Red Deer. James is currently taking the Executive MBA program at
Haskayne School of Business in Calgary, AB.
Sheldon Nadeau, Director
Sheldon Nadeau is a Director of DataCan and plays a large role in Business Development and product growth.
Sheldon has a B.Sc. in Mechanical Engineering and has 20 years of experience in
the manufacturing and engineering of downhole tools.